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| Best Seller  | Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 988580 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
 | Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... ... more
Rapala Super Shad Rap Crankbait SKU - 674789 Constructed of premium Balsa wood, the Rapala Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally... | go to store |
| Best Seller  | Rapala Husky Jerk Jerkbait SKU - 119633 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... ... more
Rapala Husky Jerk Jerkbait SKU - 119633 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... | go to store |
 | Rapala X-Rap Jerkbait SKU - 256581 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... ... more
Rapala X-Rap Jerkbait SKU - 256581 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... | go to store |
 | Rapala RipStop Jerkbait SKU - 240714 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind,... ... more
Rapala RipStop Jerkbait SKU - 240714 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind,... | go to store |
 | Rapala Jigging Rap SKU - 235860 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... ... more
Rapala Jigging Rap SKU - 235860 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... | go to store |
 | Rapala X-Rap Jerkbait SKU - 290344 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... ... more
Rapala X-Rap Jerkbait SKU - 290344 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... | go to store |
 | Rapala Original Floating Minnow SKU - 362993 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 362993 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Husky Jerk Jerkbait SKU - 405777 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... ... more
Rapala Husky Jerk Jerkbait SKU - 405777 Perfectly balanced, the Rapala Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.FeaturesSuspending/Neutral... | go to store |
 | Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 109962 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Shad Rap Crankbait SKU - 238379 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast... ... more
Rapala Shad Rap Crankbait SKU - 238379 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast... | go to store |
 | Rapala X-Rap Deep Jerkbait SKU - 269067 The Rapala X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal... ... more
Rapala X-Rap Deep Jerkbait SKU - 269067 The Rapala X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal... | go to store |
 | Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 364017 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 518730 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Jointed Shad Rap Crankbait SKU - 490697 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... ... more
Rapala Jointed Shad Rap Crankbait SKU - 490697 Wide swimming jointed action with a loud rhythmic rattle from the Rapala Jointed Shad Rap mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist.... | go to store |
 | Rapala Original Floating Minnow SKU - 551347 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 551347 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Glass Shad Rap Crankbait SKU - 609177 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the... ... more
Rapala Glass Shad Rap Crankbait SKU - 609177 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the... | go to store |
 | Rapala Glass Shad Rap Crankbait SKU - 626007 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the... ... more
Rapala Glass Shad Rap Crankbait SKU - 626007 Molded high-impact plastic with holographic foil insert allows the chameleon-like Rapala Glass Shad Rap to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the... | go to store |
 | Rapala RipStop Jerkbait SKU - 693387 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind,... ... more
Rapala RipStop Jerkbait SKU - 693387 The Rapala RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast wind,... | go to store |
 | Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 881110 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Shad Rap Crankbait SKU - 975276 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast... ... more
Rapala Shad Rap Crankbait SKU - 975276 The benchmark other crankbaits are measured by, the Rapala Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast... | go to store |
 | Rapala CountDown Jerkbait SKU - 215465 Sinking at a consistent rate of one foot per second, the Rapala CountDown Jerkbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to... ... more
Rapala CountDown Jerkbait SKU - 215465 Sinking at a consistent rate of one foot per second, the Rapala CountDown Jerkbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to... | go to store |
 | Rapala Jointed Jerkbait SKU - 288732 With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Rapala Jointed Jerkbait gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom.... ... more
Rapala Jointed Jerkbait SKU - 288732 With a slight exaggeration of the unique Rapala baitfish in distress swimming action, the Rapala Jointed Jerkbait gets the undivided attention of otherwise disinterested gamefish. This articulated, or broken-back bait can be fished top-to-bottom.... | go to store |
 | Rapala Jigging Rap SKU - 266705 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... ... more
Rapala Jigging Rap SKU - 266705 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... | go to store |
 | Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 343639 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala CountDown Jerkbait SKU - 345649 Sinking at a consistent rate of one foot per second, the Rapala CountDown Jerkbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to... ... more
Rapala CountDown Jerkbait SKU - 345649 Sinking at a consistent rate of one foot per second, the Rapala CountDown Jerkbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown can get you to... | go to store |
 | Rapala X-Rap Jerkbait SKU - 406674 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... ... more
Rapala X-Rap Jerkbait SKU - 406674 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... | go to store |
 | Rapala X-Rap Jerkbait SKU - 325905 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... ... more
Rapala X-Rap Jerkbait SKU - 325905 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... | go to store |
 | Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... ... more
Rapala Shad Rap Rattlin' Suspending Crankbait SKU - 425755 The plastic version of the original Shad Rap, the Rapala Shad Rap Rattlin' Suspending is a little heavier for easier casts in wind. Slightly different wobble with a cadence-type rattle plus suspends on the stall like a real baitfish. Premium VMC... | go to store |
 | Rapala Jigging Rap SKU - 597255 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... ... more
Rapala Jigging Rap SKU - 597255 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... | go to store |
 | Rapala X-Rap Deep Jerkbait SKU - 683818 The Rapala X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal... ... more
Rapala X-Rap Deep Jerkbait SKU - 683818 The Rapala X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal... | go to store |
 | Rapala Original Floating Minnow SKU - 854812 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 854812 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Jigging Rap SKU - 909074 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... ... more
Rapala Jigging Rap SKU - 909074 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... | go to store |
 | Rapala X-Rap Jerkbait SKU - 975680 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... ... more
Rapala X-Rap Jerkbait SKU - 975680 The Rapala X-Rap is all about the action. The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage... | go to store |
 | Rapala Original Floating Minnow SKU - 984502 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 984502 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Rippin' Rap Lipless Crankbait SKU - 193080 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... ... more
Rapala Rippin' Rap Lipless Crankbait SKU - 193080 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... | go to store |
 | Rapala Original Floating Minnow SKU - 267076 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... ... more
Rapala Original Floating Minnow SKU - 267076 The Rapala Original Floating Jerkbait is the lure that started it all and is still the number one go-to lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off... | go to store |
 | Rapala Rippin' Rap Lipless Crankbait SKU - 374401 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... ... more
Rapala Rippin' Rap Lipless Crankbait SKU - 374401 The Rapala Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system.... | go to store |
 | Rapala Jigging Rap SKU - 426996 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... ... more
Rapala Jigging Rap SKU - 426996 The Rapala Jigging Rap features a balanced, weighted minnow profile and swims tantalizing circles under the ice or in open water for suspended game fish. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,... | go to store |
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