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| Best Seller  | Northland Rumble Shiner Crankbait The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
 | The Northland Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin’ Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
The Northland Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin’ Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
| Best Seller  | The Northland Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin’ Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
The Northland Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin’ Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Rumble Shiner Crankbait The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
 | Northland Air-Plane Magnum Jig The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... ... more
Northland Air-Plane Magnum Jig The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... | go to store |
 | Northland Rumble Shiner Crankbait The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... ... more
Northland Rumble Shiner Crankbait The Northland Rumble Shiner Crankbait is formed of balsa wood through the Heat Compression Molding (HCM) process and features a welded through wire construction from the tie eye to the tail. This tight action, elongated profile bait mimics forage such... | go to store |
 | The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... ... more
Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... | go to store |
 | Northland Tungsten Round Ball Jighead Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. This allows anglers to use a... ... more
Northland Tungsten Round Ball Jighead Northland Fishing Tackle’s Tungsten Jig gives anglers a step up on traditional round ball lead jigs. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. This allows anglers to use a... | go to store |
 | Northland Eye-Candy Jig Crawler Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... ... more
Northland Eye-Candy Jig Crawler Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike... | go to store |
 | The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | Northland Eye-Candy Paddle Shad Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the... | go to store |
 | The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | Northland Eye-Candy Paddle Shad Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the... ... more
Northland Eye-Candy Paddle Shad Northland's Eye-Candy Paddle Shad revolutionizes how anglers fish for walleyes with its Super TPE material. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kicks whether ripped aggressively or slowly dragged across the... | go to store |
 | The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... ... more
It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material... | go to store |
 | The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... ... more
The 3 inch Northland Eye-Candy Grub features Northland's Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body design when fish see the Eye-Candy... | go to store |
 | Northland Level-Head Predator Tube The Northland Level-Head Predator Trube's large pre rigged tube features an eyelet that is strategically placed further down the head of the jig to ensure that the bait always hangs horizontal to create the most natural looking presentation possible.... ... more
Northland Level-Head Predator Tube The Northland Level-Head Predator Trube's large pre rigged tube features an eyelet that is strategically placed further down the head of the jig to ensure that the bait always hangs horizontal to create the most natural looking presentation possible.... | go to store |
 | Northland Air-Plane Magnum Jig The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... ... more
Northland Air-Plane Magnum Jig The Northland Air-Plane Magnum Jig is a longtime favorite for ice anglers seeking trophy lake trout, northern pike and other large predators. This jig is most effective when vertically jigged or allowing it to spiral downward in a controlled... | go to store |
 | Northland Rumble Stick Crankbait The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. Designed to imitate larger baitfish forage, the bait features a... ... more
Northland Rumble Stick Crankbait The Northland Rumble Stick Crankbait is formed of balsa through the Heat Compression Molding (HCM) process and feature a welded through wire construction from the tie eye to the tail. Designed to imitate larger baitfish forage, the bait features a... | go to store |
 | The Northland Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin’ Minnow features a pre-rigged soft, chewy body that both acts and feels... ... more
The Northland Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the water column. The Rippin’ Minnow features a pre-rigged soft, chewy body that both acts and feels... | go to store |
 | Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... ... more
Northland Rumble Shad Crankbait The Northland Rumble Shad Crankbait is a mid-running crankbait that is formed from balsa wood through a unique Heat Compression Molding process. This bait has a tight action, whether it’s used when casting or trolled behind a boat. FeaturesIndividually... | go to store |
 | Northland Lead Rock-Runner Bottom Bouncer Trolling Rig The Northland Lead Rock-Runner Bottom Bouncer Trolling Rig is deadly for drifting and trolling live-bait snells, spinner rigs, spoons and floating minnowbaits for walleyes. It glides over rocks, moss, logs, weeds, and other cover. Just tie this rig... ... more
Northland Lead Rock-Runner Bottom Bouncer Trolling Rig The Northland Lead Rock-Runner Bottom Bouncer Trolling Rig is deadly for drifting and trolling live-bait snells, spinner rigs, spoons and floating minnowbaits for walleyes. It glides over rocks, moss, logs, weeds, and other cover. Just tie this rig... | go to store |
 | Northland Pro-Walleye Float'N Crawl Harness Rig The Northland Pro-Walleye Float'N Crawl Harness Rig’s cork float keeps the spinner and bait from falling to bottom at slow speeds. This rig is ideal over short grass or snaggy bottoms and most effective when rigged with a live nightcrawler for... ... more
Northland Pro-Walleye Float'N Crawl Harness Rig The Northland Pro-Walleye Float'N Crawl Harness Rig’s cork float keeps the spinner and bait from falling to bottom at slow speeds. This rig is ideal over short grass or snaggy bottoms and most effective when rigged with a live nightcrawler for... | go to store |
 | Northland Impulse Rigged Mini Smelt The Northland Impulse Rigged Mini Smelt is effective all year-round and ideal for vertical jigging with subtle jig strokes and free fall maneuvers. FeaturesIncludes 2 rigged jigs and 3 tailsSleek flat sided body is molded from soft plasticDolphin... ... more
Northland Impulse Rigged Mini Smelt The Northland Impulse Rigged Mini Smelt is effective all year-round and ideal for vertical jigging with subtle jig strokes and free fall maneuvers. FeaturesIncludes 2 rigged jigs and 3 tailsSleek flat sided body is molded from soft plasticDolphin... | go to store |
 | Northland UV Puppet Minnow Jig The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... ... more
Northland UV Puppet Minnow Jig The Northland UV Puppet Minnow Jig catches bull bluegills, crappies, perch, walleyes, pike and trout year-round. Vertically jig on bottom or higher for suspended fish. Lure darts upward on the lift and swims in a semi-circle during freefall. Also... | go to store |
 | Northland Impulse Rigged Bloodworm The Northland Impulse Rigged Bloodworm is a conveniently pre-rigged imitation of a juicy bloodworm that catches jumbo panfish including sunfish, crappies, and perch. It is molded with a fine wire Lip-Stick needle-point hook & features a soft and chewy... ... more
Northland Impulse Rigged Bloodworm The Northland Impulse Rigged Bloodworm is a conveniently pre-rigged imitation of a juicy bloodworm that catches jumbo panfish including sunfish, crappies, and perch. It is molded with a fine wire Lip-Stick needle-point hook & features a soft and chewy... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... ... more
Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... ... more
Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... | go to store |
 | The Northland Jungle Jig is built to pluck hefty bass and northern pike from thick cover. Flip or pitch this jig into heavy pockets of weeds, brush, pads, and other jungle-like cover without worry due to the weedless brush guard. It is also great for... ... more
The Northland Jungle Jig is built to pluck hefty bass and northern pike from thick cover. Flip or pitch this jig into heavy pockets of weeds, brush, pads, and other jungle-like cover without worry due to the weedless brush guard. It is also great for... | go to store |
 | Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... ... more
Northland Reed-Runner Classic Tandem Spinnerbait The Northland Reed-Runner Classic Tandem Spinnerbait is a premium quality spinnerbait and simply a fish catching machine for big bass & northern pike. The Reed-Runner is virtually weedless and extremely effective for fishing in, over, around and... | go to store |
 | The Northland Jungle Jig is built to pluck hefty bass and northern pike from thick cover. Flip or pitch this jig into heavy pockets of weeds, brush, pads, and other jungle-like cover without worry due to the weedless brush guard. It is also great for... ... more
The Northland Jungle Jig is built to pluck hefty bass and northern pike from thick cover. Flip or pitch this jig into heavy pockets of weeds, brush, pads, and other jungle-like cover without worry due to the weedless brush guard. It is also great for... | go to store |
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